Learning Center / Frequently Asked Questions

Why do I have to set up my account before sending any campaigns?

The CAN-SPAM law requires that the “sender of the email”, (i.e., the person or company noted in the “From” Label), to display a physical postal address within the content of the message. PrimeSender provides a field in our email campaign creation tool requiring ALL users to enter a valid and accurate postal address for any new campaign. This postal address appears in the footer of client email and may change from campaign to campaign in the event that the “sender” changes.

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