Learning Center / Frequently Asked Questions

What should I put in my emails?

It’s important to realize that your email’s message is the most important factor for how successful your campaign will be! There are several guidelines you should always follow to ensure your messages have the right content!

  1. Brand your email so that it properly represents your company or website.
  2. Make sure your logo is clearly visible (top left or right corner is recommended)
  3. Adjust the layout of your email so that the most important information is at the top visible to the reader right away.
  4. Create a catchy headline that will grab your readers’ attention.
  5. Make use of available images; insert pictures that best portray your message.
  6. Position multiple links to get as many clicks as possible.
  7. Include a call to action to entice subscribers to interact – give them a reason to take the next step by using incentives like save money, get free, find out more, etc.

A good rule of thumb is to make it as simple and as esthetically pleasing as possible. You want to gain the attention of your readers, and to do so you must spark interest in the emails you send them.

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