Learning Center / Frequently Asked Questions

What is the CAN-SPAM Act?

The acronym derives from a US federal bill entitled: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. The CAN-SPAM Act is a law that sets the rules for sending commercial email. It establishes requirements for commercial messages and gives recipients the right to stop unsolicited emails, by spelling out tough penalties for violations.

Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message with the primary purpose of advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Read more about how PrimeSender complies with the CAN-SPAM Act.

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