Learning Center / Frequently Asked Questions

What is Email Authentication? How does it apply to me?

Authenticating emails is considered an industry best practice and helps show both Internet Service Providers (ISPs) and potential customers that you are a legitimate company with a responsible approach to email campaigning and not a spamming company.

By sending emails from an authenticated source, you improve your standing with ISPs, as well as contacts, by building up their trust in you which in turn improves your email deliverability.

PrimeSender supports these Email Authentication technologies:

We highly recommended to set up email authorization to improve delivery rate and increase your chances of contacting your subscribers.

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