Learning Center / Knowledge Base

Start with email marketing

PrimeSender offers you an easy way to establish profitable customer relationships for your business. This guide will help you create your own email marketing campaigns and covers how to start building an email list, stay in touch with subscribers, create professional emails and track your campaigns. You will learn how to inform your customers about new offers and create a close relationship with them. Your first steps include creating your account, filling in the necessary information and importing contacts. After that, you will be able to send your marketing emails and check the results. All you need is an Internet browser (Internet Explorer® 8 or higher, Mozilla® Firefox® 3.6 or higher or Chrome™) to start your email campaigns using PrimeSender.

2. How to Sign Up

To start your email marketing communications you will first need to create an account on the PrimeSender homepage. Follow the step-by-step instructions below to create your account:

  1. Click on the "SIGN UP" link located below the main navigation bar.
  2. On the right side of the page you can see the "Registration Information" box.
  3. Enter your email address (which will be used as your username as well) into the "Email (username)" box.
  4. Enter your Password into the "Password" box. The password must be at least 6 and at most 25 characters long; it will be case sensitive.
  5. Type in your password again into the "Retype Password" box, this confirmation is to avoid any typos in your password.
  6. Below are two checkboxes, if you want to receive service updates, newsletters and offers from partners then check the first checkbox. (I agree to receive service updates, newsletters and offers from partners.)
  7. Now click on the "Terms and Conditions", "Terms of Use" and "Privacy Policy" links in the text of the second checkbox. To use the PrimeSender service you will need to check the second checkbox. (By checking the box, I confirm that I have read and agree with the Terms and Conditions, Terms of Use and Privacy Policy and I confirm that I want to become a registered user of the PrimeSender service at no cost to me. I am not obligated to continue the service and I can cancel at any time.)
  8. Click on the yellow "Register" button. You will then be directed to the "Thank you" page. The last step you have to perform is confirmation of your email address.
  9. Go to your mailbox and open the PrimeSender Verification Email and click on the "Verify My Email Address" hyperlink.
    Note: Check your spam or junk folders to make sure the email was not automatically filtered out of your inbox.
  10. The "Log In" page is opened, enter your password and click on the "Log In" button to complete your registration. Welcome to PrimeSender!

3. How to Log In

Once you have created your account (as described in the previous instructions) you can log in anytime on the PrimeSender homepage by following the steps below:

  1. Click on the "LOG IN" link located below the main navigation bar.
  2. Enter your email address into the "Email (username)" box.
  3. Enter your password into the "Password" box.
  4. Click on the yellow "Log In" button.

4. Create New Email

Now you are ready to start creating your own email campaign with PrimeSender. Getting your email campaigns up and running is easier than you can imagine! You can also view the Video Tutorial for an overview of the process.

  1. Log in to your account following the instructions described in "2. How to Log In".
  2. Click on the "Create New Email" button.
  3. Step 1 – Settings:
    1. In the "Email Campaign Name" field, enter a name that will be used to identify the campaign.
    2. In the "Email Subject" field, enter the main title of the email. Give this much thought as this is the most important element for creating a successful email.
    3. Optionally, you can click on the "Advanced Settings" link and add or change more specific information. You can choose which email address you want to send it from, the reply-to address and signature.
    4. Click on the "Next" button.
  4. Step 2 – Templates:
    1. In the left pane you can choose the category for the template you want to use, just click on the category name and the templates will display in the main window.
    2. Click on the "Select Template" button below the template you choose.
  5. Step 3 – Editor:

    Now you can modify and customize predefined elements of the email template you selected.

    1. Click on the "EDIT" button of each element and the editor will open.
    2. When you finish modifying each element, be sure to click on the "SAVE" button within each editor to save your changes.
    3. Below the template you can click on the "Preview" button to see a preview of what your email will look like, or click on the "Send Test Email" on any verified email address.
    4. Then click on the "Next" button.
  6. Step 4 – List:

    Now it's time to add the recipients of your email campaign. Click on the "Create New Contact List" button to begin creating your first contact list that your emails will be sent to. Then simply add email addresses to it. (You can also prepare your contact list ahead of time; refer to "Step 5. Create a Contact List" shown below.)

    1. Click on the "Create New Contact List" button.
    2. Type in a name to identify your new contact list.
    3. Click on the "Add New Contact to List" link.
    4. Type in each email address on a separate line, you can also paste email addresses you have copied by using CTRL+V.
    5. Be sure your recipient has given consent to receive emails and then check the "I confirm that each new contact has given consent to receive emails" checkbox and click on the "Import" button.
    6. Click on the "Close" button.
    7. Your newly made contact list will appear in a list. Select it by checking the checkbox in front of its name and click on the "Next" button.
  7. Step 5 – Send:

    Choose what you would like to do next with your email. If you are ready to send it, click on "Send Now". You can also save it to Drafts or schedule to send it at a later date. You can also choose to publish your email to Facebook® or Twitter®.

    Before sending, be sure you have filled in your company information. Click on the "Fill in company info" button and enter the necessary information. This process is described in "6. How to Fill In Company Information and Why" shown below.

    To send the emails you need to confirm and check the checkbox in front of "By checking this box, I confirm that I have read, understand and agree to the Terms of Use, Anti-Spam Policy and confirm that this email is in compliance with these policies and with the U.S. CAN-SPAM Act." and then click on the "Finish" button. The campaign will be sent within five minutes. If you decide to cancel it, just click "Cancel" immediately.

    Congratulations, you have just sent your first email campaign!

5. Create a Contact List

You can build a contact list and prepare it for future use.

  1. Log in to your account following the instructions in "2. How to Log In".
  2. Click on the "Create Contact List" button.
  3. Enter a name for the new contact list and click on the "Create" button.
  4. The newly created contact list will be displayed in a list, click on its name.
  5. Now you can edit the contact list, to add an email address click on the "Add Contact" button. You have three options:
    • Add Email Addresses - Type in each email address on a separate line, you can also paste email addresses you have copied by using CTRL+V. Confirm and check the checkbox in front of "I confirm that each new contact has given consent to receive emails" and then click on the "Import" button.
    • Add Contacts – Here you can fill in a database of contacts with more information. Confirm and check the checkbox in front of "I confirm that each new contact has given consent to receive emails" and then click on the "Import" button.
    • Import From File – click on the "Browse…" button and locate the contact file in your computer and then click on the "Import"button.

      Note: Supported formats for importing contacts: Coma Separated (.csv), Semicolon Separated, Text files with tabs (.txt). Supported file encoding: ASCII and Unicode. Maximum file size is 4MB.

  6. To remove an email address from the contact list, check the checkbox in front of it and click on the "Remove from List" button.
  7. The last two options allow you to rename the contact list by clicking on the "Change Contact List Name" button, or delete a contact list by clicking on the "Delete this List" button.

6. How to Fill In Company Information and Why

According to the CAN-SPAM Act certain company information needs to be shown in your email. The CAN-SPAM Act sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Despite its name, the CAN-SPAM Act doesn't apply just to bulk email. It covers all commercial messages, which the law defines as "any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service," including email that promotes content on commercial websites. The law makes no exception for business-to-business email. That means all email – for example, a message to former customers announcing a new product line – must comply with the law.

Here is a tour on how to fill in your company's information:

  1. Log in to your account following instructions in "2. How to Log In".
  2. In the main navigation bar click on the "SETTINGS" button.
  3. Click on the "Edit Company Settings" button.
  4. Fill in the information in the "Company Settings" section:
    1. Company Name
    2. Address1
    3. Address2
    4. City
    5. ZIP/Postal Code
    6. Country
    7. Company Website
    8. Phone Number
  5. You can set up Authentication, by clicking on the "Set Up Authentication" button.

    Enter your user name and subdomain to enable authentication and click on the "Save" button.
    (Authenticating emails is considered an industry best practice for email communications and helps show both Internet Service Providers (ISPs) and potential customers that you are a legitimate company with a responsible approach to email campaigning and not a spamming company. By sending your emails from an authenticated source, you improve your standing with ISPs as well as contacts by building up their trust in you which in turn improves you email deliverability.)

  6. Once logged in, you can choose to add more Verified Email addresses to your account by clicking the "Set Up Verified Emails"button.
    1. Enter the new email address into the "New Email" box in the "Add New Email" section.
    2. Click on the "Send Verification Email" button.
    3. Go to your mailbox and click on the "Verify My Email Address" link in the received Verification Email.

    To delete any already verified email addresses from the list, just check the checkbox in front of the address and click on the "Delete Selected Addresses" button. Click on the "Yes" button in the confirmation dialog.

7. Where Can I Find Results and Stats?

You can monitor the performance and view stats of your campaigns and sent emails.

  1. Log in to your account following instructions in "2. How to Log In".
  2. Click on the "EMAILS" button in the main navigation bar.
  3. Click on the name of the campaign in the "Name" column.
  4. In the "Basic Information" section you can see a summary of the email such as subject, sender, receiver, signature, etc. You can click on the "Preview" button to see what the email looks like.
  5. Below the "Basic information" you can see more detailed information about the campaign's performance, there are four tabs:
    • Summary
    • Daily Statistic
    • Links
    • Social Networks
  6. To select another campaign you should click on the "EMAILS" button in the main navigation bar again click on the name of the campaign in the "Name" column.