Learning Center / Knowledge Base

Keeping Your Customers Engaged

Competing for business in today’s world is much easier for small businesses. The Internet has helped even the playing field for businesses, especially when it comes to reaching customers. Savvy small businesses are using the Web to entice interested visitors to their websites and using the latest marketing tools to engage them in becoming buying customers.

How to Reach Customers

Building customer trust and loyalty is key to business success. The question is how to do it. If email marketing is not part of your business strategy, then it’s time you gave it a try.

Email marketing is replacing direct mail because of its low cost and high response rate. The U.S. Small Business Administration reports response rates of up to 35 percent in email marketing campaigns versus only 3 percent with direct mail marketing pieces.

Creating an Email Marketing Campaign

To begin an email marketing campaign, you need to get email addresses from your customers or website visitors. There are a variety of ways this can be done. One common method is by requesting an email address from every paying transaction - whether in person, on the phone or over the Internet.

With email addresses in hand, you can send out daily, weekly or monthly product updates. Just be careful not to overwhelm your customers with information. Too many emails can reverse the effect you want and drive customers to unsubscribe or consider emails from you as “Junk”.

Email Newsletters

What you send to your customers is vital to a rewarding email marketing campaign. A great way to keep in touch with your customers without overselling is to send out email newsletters with helpful information and engaging content. Research shows HTML newsletters have a higher response rate and are more professional in appearance.

To get started, all you need is an HTML email template, like PrimeSender. Designed specifically for small businesses, PrimeSender offers more than 500 easy-to-customize templates. There are a variety of color schemes you can use to match your company’s branding, and a company logo can be uploaded along with any images to ensure your newsletter looks professional and is uniquely yours.

With PrimeSender, you get access to the HTML email templates as well as other email marketing tools, such as email performance tracking, social network integration, and email authentication tools, among others.

Try it today and see if your customer reach doesn’t begin producing amazing results for you and your business.